Swarovski Shanghai 2021


Dec 2021
Flagship store opening ceremony.

On December 22, 2021, Swarovski launched its brand new flagship store in Hong Kong Plaza, Shanghai.

For this occasion, the Luxury Makers team created a multi-dimensional sensory space for this new store following the Wonderlab concept, designed a Swarovski tree following the new brand identity, executed a grand opening and an impressive lighting ceremony and engaged guests with Wechat games and interactive activations.