Louis Vuitton New Tambour

Twenty-one years after the launch of the original Tambour, Louis Vuitton opens a new chapter and reveals its new High Watchmaking strategy which starts with an amazing brand-new Tambour created by La Fabrique du Temps. Journalists from around the world and special guests enjoyed a cocktail reception at Cheval Blanc before discovering the new Garde-Temps de la Maison in the heart of the Musée d’Orsay. Our creative team imagined a maze-like journey which allowed the journalists to discover the complex mechanism, its sleek chrome bracelet and all the details inspired by the original model, after hearing Jean Arnault’s vision, strategy, and ambitions. The experience ended at Café Campana, where silver, in reference to the bracelet, cohabited with the venue’s flagship gold, for an exceptional gala dinner imagined by Alain Ducasse.  Many thanks and congratulations to our team as well as our long-standing partners who brought this event to life in record time.