VOGUE X SNAPCHAT
Cannes, France - Vogue x Snapchat Exhibition at the Cannes Lions
Curated by Edward Enninful OBE, this exhibition is a groundbreaking collaboration between Vogue and Snap Inc that illustrates how augmented reality can advance the realm of physical fashion, amplifying and transforming clothing designs through innovative digital experiences, LM team settled 7 universes dedicated to Balenciaga, Dior, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney and Versace using interactive AR Lenses, which have the further power to animate, reflect, refract and evolve the person or image in view.
VOGUE X SNAPCHAT
Cannes, France - Vogue x Snapchat Exhibition at the Cannes Lions
Curated by Edward Enninful OBE, this exhibition is a groundbreaking collaboration between Vogue and Snap Inc that illustrates how augmented reality can advance the realm of physical fashion, amplifying and transforming clothing designs through innovative digital experiences, LM team settled 7 universes dedicated to Balenciaga, Dior, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney and Versace using interactive AR Lenses, which have the further power to animate, reflect, refract and evolve the person or image in view.
Photo credentials : Benoit Florençon
