JAEGER LECOULTRE
PARIS - The exhibition “Reverso, timeless”
For the 90th anniversary of the Reverso, our team worked with Jaeger-LeCoultre to offer a major exhibition tracing the history of this remarkable watch. Entitled “Reverso, Timeless since 1931”.
This exhibition explored the creative and cultural universe of this exceptional model, through four main chapters: History of an Icon, History of a Style & Design, History of an Innovation and History of Craftsmanship. From heritage pieces to the latest innovations and immersive experiences, visitors were able to explore 90 years of timeless modernity.
The end of the journey was punctuated by the discovery of the 1931 Café, quintessence of the Art Deco style. A unique opportunity to fully immerse yourself in the style and atmosphere of the era when the Reverso watch was created.
JAEGER LECOULTRE
PARIS - The exhibition “Reverso, timeless”
For the 90th anniversary of the Reverso, our team worked with Jaeger-LeCoultre to offer a major exhibition tracing the history of this remarkable watch. Entitled “Reverso, Timeless since 1931”.
This exhibition explored the creative and cultural universe of this exceptional model, through four main chapters: History of an Icon, History of a Style & Design, History of an Innovation and History of Craftsmanship. From heritage pieces to the latest innovations and immersive experiences, visitors were able to explore 90 years of timeless modernity.
The end of the journey was punctuated by the discovery of the 1931 Café, quintessence of the Art Deco style. A unique opportunity to fully immerse yourself in the style and atmosphere of the era when the Reverso watch was created.
