Snapchat Cannes 2022
Vogue x Snapchat: Redefining the Body, curated by Edward Enninful OBE, is a groundbreaking collaboration between Vogue and Snap Inc that illustrates how augmented reality can advance the realm of physical fashion, amplifying and transforming clothing designs through innovative digital experiences, which are available to an inclusive global audience on Snapchat.
This trailblazing exhibition features seven of the world’s leading fashion brands and designers: Balenciaga, Dior, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney and Versace. Each is a leader in reconfiguring notions of the body today, exploring race, gender, age, sexuality and size.
Vogue x Snapchat: Redefining the Body demonstrates how these different interpretations of the physical form can be enhanced using Snapchat’s interactive AR Lenses, which have the further power to animate, ref lect, ref ract and evolve the persan or image in view.