Jaeger-LeCoultre – Reverso Paris


Oct 2021
The exhibition “Reverso, timeless”.

For the 90th anniversary of the Reverso, Jaeger-LeCoultre offered a major exhibition tracing the history of this remarkable watch. Entitled “Reverso, Timeless since 1931”, it was held in Paris, at 15 Rue du Faubourg Saint-Honoré (8th), from October 21 to December 24, 2021.

This exhibition explored the creative and cultural universe of this exceptional model that is the Reverso, through four main chapters: History of an Icon, History of a Style & Design, History of an Innovation and History of Craftsmanship. From heritage pieces to the latest innovations and immersive experiences, visitors were able to explore 90 years of timeless modernity.

La fin du parcours était ponctuée par la découverte du The end of the journey was punctuated by the discovery of the 1931 Café, quintessence of the Art Deco style. A unique opportunity to fully immerse yourself in the style and atmosphere of the era when the Reverso watch was created.