Dior – Miss Dior
The launch of the latest Miss Dior perfume took place in the heart of Paris, at the prestigious Avenue address. Throughout fashion week, the restaurant looked like a Miss Dior pop-up where the flowers of this new fragrance invaded all the spaces.
Inside, a dedicated setting welcomed the House’s customers. A must-see place, the pop-up was also the meeting point for the runway’s after show. Street marketing activations in Paris took place simultaneously to introduce the scents of this new fragrance to as many people as possible.