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LACOSTE

monte carlo / Mai 2017
monte carlo / May 2017
REVEAL DU NOUVEAU CROCODILE LACOSTE
CONFÉRENCE DE PRESSE
#NewCroc2017
22 Mai 2017 - MONTECARLO COUNTRY CLUB

\ Conception & Production de la conférence de presse
\ Reveal du #NewCroc : Novac Djokovic
\ Reveal des nouvelles campagnes Lacoste : New Crocodile / film de marque (BETC luxe)
\ Présentation de la collection New Crocodile
INTRODUCING LACOSTE NEW CROCODILE
PRESS CONFERENCE
#NewCroc2017
May 22nd 2017 - MONTECARLO COUNTRY CLUB

The Luxury Makers team organized the Press Conference for the reveal of Novak Djokovic as a new Lacoste Brand Ambassador. The event gathered around 120 top journalists within the incredible setting of the Monte Carlo Country Club (MCCC). To emphasize this new partnership, after the conference, a monumental official ad of the campaign was revealed and installed live on the tennis court of the MCCC.