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Fendi x fila

shanghai / Octobre 2018
shanghai / October 2018
FENDI x FILA
POP-UP SHAGHAI

Pour célébrer la collaboration de la maison Fendi avec la marque Fila dont le logo a été imaginé par l’artiste instagram @Hey_Reilly (connu pour ses détournements de logos, ou d'oeuvres classiques), Luxury Makers Shanghai organise la soirée de lancement de la collection capsule « Fendi Mania » au Shanghai Plaza66. Une scénographie et des experiences interactives dans l’esprit streetwear de luxe ont plongé plus de250 invités dans l’univers de la collection.

#fendi #ff #fendixfila #fendimania #fendimania
FENDI x FILA
SHANGHAI POP-UP LAUNCH
Plaza 66, Shanghai

FENDI teamed up with one of the most iconic sportswear brands of the 1990s, FILA, on a limited-edition collection of apparel and accessories for women and men. This new capsule collection features FILA’s iconic ‘F’ fused with the FENDI Roma logo, designed by the Instagram artist Hey Reilly. On 16th October, the FILA-Inspired “FENDI MANIA” Capsule collection was presented for the first time in China at Fendi’s store located at Shanghai Plaza66. Around 250 guests, among which celebrities, Media, influencers & KOLs, and VIP clients, had the opportunity to experience the Fendi’s luxury-street style through a series of fun and original interactive activities.

FENDI MANIA breathes music and sports references, giving Fendi a street style edge as it explores luxury sportswear. As a result, the event decoration and concept reflected the brand’s luxury and street chic codes, immersing the guests into the world of FENDI x FILA.
The famous Chinese actor Xu Kai, and Asian model Sui He, also joined the event wearing superb outfits featuring the best of FENDI-FILA logo mashup.

#fendi #ff #fendixfila #fendimania